Performance & Experience
1997 – Started direct mail fundraising program for then Senator Trent Lott's Political Action Committee: New Republican Majority Fund. The program developed into one of the largest and most sustainable PAC programs in the country in terms of active donors.
2002 – Hired to restructure the direct marketing program for the George Bush Presidential Library Foundation. Increased the membership base by over 500% in 3 years, and established program that yields significant net revenue to operating budget.
2006 – Chosen to revamp the direct mail program for The Seeing Eye. W&W packages have enhanced appeal results, and helped increase awareness of the organization's mission.
2007 – Selected as direct mail fundraising counsel to the presidential candidacy of Senator Fred Thompson. In just 4 months, set the bar for acquiring a sizable number of new donors while providing significant amount of NET revenue.
2009 – Selected by the George W. Bush Presidential Center as lead strategic consultant for direct mail. Working closely with the Bush Center’s marketing and communications team, Warfield & Walsh is generating nationwide record support for this innovative new project, while helping increase awareness of President and Mrs. Bush's unique vision for the Center.