The goal of the USET Foundation — the fundraising committee of America’s world-class equestrian teams — is simple: To achieve excellence. To do that, the USET Foundation selected Warfield & Walsh to rebuild and expand a direct mail program after the Team’s success at the 2004 Summer Olympics in Athens.

Appeals were closely coordinated with USET Foundation initiatives, including an athlete portrait campaign, and corresponded with specific international events, including the Olympics and the World Equestrian Games.