A life of leadership. A commitment to learning. A passion for public service.
These are the principles that have defined President George H.W. Bush, from his days as a young naval aviator in World War II to his service as U.S. President and Commander-in-Chief… and these principles are brought to life at the George Bush Presidential Library and Museum at Texas A&M University.
The George Bush Presidential Library Foundation hired Warfield & Walsh in 2002 to help mobilize supporters of our 41st President to give their backing to the Bush Library. We managed the entire direct marketing program for over ten years, including mail plan development, creative oversight and design, copy, lists, program analysis and planning.
After launching the direct mail program, Warfield & Walsh brought in almost 75,000 new donors through 2013, with an average gift of $55. We worked closely with the Library to connect specific appeals to special milestones and anniversaries for President and Mrs. Bush, and also introduced several premium items that proved popular with Library donors and encouraged repeat giving.